Grassroots designs and marketing

At Jo’el Worldwear, our mission is to support artisans and designers worldwide affected by war/conflict, human trafficking/slavery, refugee status and several other challenging situations. While we’re out there in the big world seeking products from talented artisans at the “grassroots” level, we decided it was time to share our mission at the same local level in our own community. (Cont. below photos)

   So we spent an evening with members of the Cocoa Beach Area Chamber of Commerce at an event called Wednesday Friendsay. It was fun, and everyone enjoyed looking at the beautiful handmade products we offer. We also made contact with an events company who will help us plan our first fashion show to highlight our lovely handcrafted designs while we raise monies for a local charity. More news to follow once we choose the date! Visit: to see more designs and fashion.


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