How can we stop water from becoming a fashion victim?

As water shortage becomes ever more prevalent, the industry must re-evaluate how it impacts on our most precious resource. In direct terms, clothes production depend heavily on the usage of water and the industry’s usage patterns directly impact the global water profile through the use of pesticides for growing fibre crops and dyeing process.

Cotton accounts for 90% of all natural fibres used in textile industry. Cotton farming is also the single largest water consumption factor in the clothes supply chain. Furthermore, the cotton is grown in dry regions that demands a lot of water consumption.

Water resources will be under progressive pressure as the world population increases and more extreme climatic conditions will impact our ease of access. As access to water becomes increasingly complicated, the textile and apparel industry’s heavy reliance on thirsty cotton crop will shift.

The quest for alternative fibre sources, raw, natural, synthetic, renewable or recycled is accelerating. The variety of available natural fibre species is vast; however, the proliferation of cotton has caused a lag in technological investments and industrial developments needed to improve their suitability for the clothes industry. Yet, there are new promising research options that are going to be used in the future.

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