Empower customers with positive vibes

It’s probably safe to say that we’ve all been shamed into doing the right thing at one time or another during our lives. How did you feel after such incidents? Even if you know in your heart that the actor had your best interest at heart, a little part of you probably wanted to rebel and continue making the wrong choice. Kristie Wang, in her recent blog for AshokaChangemakers and Fabric of Change pointed to a recent psychology study that found shaming people for not buying ethical clothing doesn’t work. According to the study, it seems to create a hostile environment where the shamed return with insults for those who buy ethically sourced products

One of our goals at Jo’el Worldwear is to create a two-way dialogue with our customers that inspires them to action. We hope our customers get a warm feeling in their hearts when they purchase our ethically sourced products.  They can feel good knowing that their purchase is supporting artisans and designers impacted by economically challenging situations around the world. Feel the love and share the positive vibes. It’s a waste of time to shame people. Let’s expand our discussion about sustainable fashion and empower people to make a difference.

To read Ms. Wang’s entire article click here.

 

2016 02 18 Personal photo - for blogAbout the author: When Walter is not writing for the “Change Clothes. Change Lives Blog,” he’s spends his free-time in pursuit of an MBA at the University of Tampa, where he found his calling into social entrepreneurship. From time to time, he can also be found flying around Tampa’s airspace in a small Cessna or dancing Argentine Tango at a local Milonga.

 

Please visit: http://www.joelworldwear.com

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