Happy “National Organization For Women” Day

On this day in history, 28 women (later an additional 21 women and men), came together to fight against sexual and gender discrimination. Their mission was simple, “We, men and women who hereby constitute ourselves as the National Organization for Women, believe that the time has come for a new movement toward true equality for all women in America, and toward a fully equal partnership of the sexes, as part of the world-wide revolution of human rights now taking place within and beyond our national borders”.


The organization was originally founded as a response to the failure of the Equal Employment Opportunity Commission, which sought to end sexual discrimination in the work place. The first person to lead the NOW, Betty Friedan, went on to write the famous book THE FEMINE MYSTIQUE, which is widely believed to be the reason for the second-wave feminism, which focused on a wide range of issues: sexuality, family, the workplace, reproductive rights, de facto inequalities, and official legal inequalities. The first-wave feminism focused mostly on suffrage and legalities with gender equality, mostly voting and property rights.


Today, NOW is the still the foundation for the women’s rights movement, spreading into 550 different chapters in all 50 states. So today we celebrate the many women and men who fought for equality and justice 50 years ago, allowing for gender equality to be made a reality.


To find out more information about the NOW, please visit their website (here). If you would like to donate to the efforts of the organization, in order to help them continue their goal of complete gender equality, please click here.

Much Love,

Olivia Dicandio

Sales and Marketing Manager

Jo’el Worldwear



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