Country #9 in the Country Around the World Series – Argentina

Argentina is a federal republic in the southern portion of South America, with neighbor Chile to the west, Bolivia and Paraguay to the north, Brazil to the northeast, Uruguay and the Atlantic Ocean to the east, and south, the Drake Passage. It’s the eighth-largest country in the world and the second largest in Latin America. Buenos Aires is the nation’s capital.


The country has its roots in Spanish colonization and had massive waves of European immigration, which changed and shaped its culture over time.  With its European influences combined with its wealth, suffice it to say that people can afford to be highly fashionable. Argentina can brag of several top designers as well.


The country has experienced political and economic instabilities throughout the 21st Century, however, Argentina has the second largest economy in South America, the third-largest in Latin America and is considered one of the world’s major economies. It is also one of the founders of the United Nations, World Bank and several trade and diplomatic organizations. Argentina is primarily an upper-middle-income economy.


The country’s terrain is vast to include the Andes mountains, several glacial lakes, and of course, it’s well-known grasslands filled with the cattle famous for being some of the best steaks on Earth. It is also known for its beautiful and stylish Tango dance. Buenos Aires is highly cosmopolitan, yet still steeped in history with its architectural 19th-century buildings and the exquisite Casa Rosada, the presidential palace. The President’s wife pictured below exemplifies the high fashion and style of women in the country.

A quote from the Say Hueque Blog, “Argentina is known as one of the most stylish countries in Latin America. With its European influence in cosmopolitan cities like Buenos Aires, Argentina fashion is on the rise. Young and old take pride in how they dress, indulge in beauty treatments, and always try to look their best.” 29 Aug 2015


I believe that the diverse fashion within Argentina might also have something to do with its amazing geography. Think about it. From the southern tip of Argentina you can sail to both the South Atlantic and the South Pacific Oceans, and Antarctica is within close reach, which Argentina actually stakes claim to parts of.


The name Argentina derives from argentinos, the Ancient Greek diminutive (tinos) form for silver (argentos), which is what early Spanish explorers sought when they first reached the region.


Excerpt taken from Jerry Nelson’s “The Culture Trip,” – here is an overview of eight designers, notable within Argentina.

Pablo Ramirez – Fashion used to dictate that the quantity of buttons on a sleeve indicated the importance of the wearer. Some tops by Ramirez have six. He is currently recognized as fashion’s foundation in Argentina as his work is simplistic and attractive. Ramirez sustains a strong reputation overseas. People wanting to impress can feel comfortable as Ramirez’s styles show confidence sitting among more well-known European labels. Ramirez shows regularly in Europe and will begin showing on the established circuit. Located in San Telmo, Ramirez’s shop has served celebrities taking advantage of the style when attending MTV Awards.


Jessica Trosman – While Trosman was a kid, she wrote on partitions and trimmed fabric. Her clothes reflect that and are a mix of materials and forms. From classic and cozy woolen jumpers to a sinuous jersey maxi dress with fleece and skin, her products interest and work well. Besides the expected shirts with silky paneling, the remainder of the pieces are engaging and novel. Home for Trosman’s store is Patio Bullrich mall in Recoleta.


Martin Churba – While Argentina strengthens its links with Japan, Martin Churba is the connection. Modern mixed with futuristic designs catch the viewer’s eye and make many want to view more. The jib of his slacks has been described as ‘edgy and synchronous’. Churba’s background began almost two decades ago. His training describes the colorful variety of its designs as the decoration and texture make his clothes stand out. Begun in 2002, his label ‘Tramando’ has been declared a new, compelling improvement in Argentina and is changing Argentines’ approach to fashion.


Min Agostini – A different growing presence on Argentina’s runways is Agostini, an honored regular at BAF. Recently her praises from overseas have been generous. Harrods in London displayed her production in the central window to show off Argentine fashion as named in the UK as the most notable Argentine artist. Made from a single section of braided and crimped material, Agostini creates stand-out clothing. This year’s collection shows rich colors of sky-blue and red dancing with shades of black. 


Benito Fernandez – Fernandez’s clothes photograph nicely. Looking at his campaigns and catwalks reveal the creativity and color-inventiveness in his pieces. Beginning in 1994, when Fernandez started selling clothes, he remained primarily in the latest works. Trained in the law, Benito transferred to Flego, Argentina’s institute of style, before moving on to the Paris-American Academy. With shows during New York’s fashion week, his international reputation continues to translate into global success. On first glance, his boutique is a gaudy array of colors, sequins, and feathers. The singular nature of color blends and slices reveal individual quality.


Chain García – Fashion is about telling a story. Not many tell the story better than Juliana Chain and Lucia García Bello. ‘Our work is autobiographical and conceptual,’ says 26-year old Chain. ‘We work with all natural fibers which don’t damage the Earth.’ The University of Buenos Aires grads first hit fashion’s radar when they attained the finals of Fashion Edition BA in March 2016. Their collection tells the story of nostalgia for a family home as they took biodegradable, household materials and crafted them into tunic-style dresses, tops, and shirts.


Transeunte – Also fusing a conceptual approach with fashion is Córdoba-based Transeunte. The brand first debuted in 2016 with a collection inspired by the urban landmarks in Córdoba. Transeunte’s designer, Lula Rojas, says, ‘My inspiration for each collection is linked to the moment in my surroundings.’ Transeunte’s collection shows off slick tailored pants, blazers, jackets, dresses and overalls in a selection of solid colors which vary with the season. The brand sells its collection from its headquarters, Studio & Shop, in Córdoba, and plans to begin selling online soon.


Ian Van Lierde  – Van Lierde became inspired to launch his brand while working as a designer for five years at Etiqueta Negra and Gola. ‘I realized there was a niche for simple, modern lifestyle products for men,’ Van Lierde said. Relying on his knowledge and contacts, Van Lierde came out with all-black accessories like belts, wallets and weekend bags. ‘Black is a symbol of masculinity and sophistication,’ says Van Lierde.

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